Marketing your home
In the world of prestige residential real estate, the term “marketing” means one thing… to get qualified, prospective buyers interested in your home fast. Qualified buyers are defined as people that are ready, willing, and most importantly, able to buy your home in the shortest time period. These people are the focus of our marketing efforts.
Our marketing plan combines the resources of digital marketing, the Internet, the Gold Coast Bulletin, on property for sale signs, email marketing, direct mail, and good old-fashioned networking in order to target prospective home buyers.
On the surface, selling your property may seem easy, but using Alex Phillis Luxury Real Estate, can make a huge difference to how fast you sell your property and the price you realise for it.
By using Alex Phillis Luxury Real Estate to sell you prestige property on the Gold Coast, you can rest assured that Alex and his team has the experience to sell your home quickly so please ask about our 3:4:4 sales process.
Digital marketing has become the new medium of choice for researching home purchases. “Easy”, “convenient” and “no pressure” are words that best describe the process marketing your property. It is Alex’s opinion that in order to effectively market a property, the modern Agent must have a strong grasp of digital marketing because traditional press advertising that most other big agents recommend doesn’t work as effectively as digital marketing and is very costly.
We have a state of the art digital and traditional presence and analytics to provide our sellers with qualitative data on our Social Media success.
Videos and pictures about your property are circulated to all major real estate portals on the Internet to increase the chances of a quick sale.
We prefer RealEstate.com.au but we utilise other sites depending on the area we consider most qualified buyers will come from.
Traditional print marketing
This is a remarkable time to be involved in the field of marketing and selling residential prestige real estate. Even though the Internet has become the major resource for prospective home buyers, traditional print marketing still accounts for a significant share of home sales.
The Internet may be responsible for bringing the buyer to the home but it is usually good old-fashioned, face-to-face professional service that gets the transaction closed.
Although the trend in real estate advertising is toward the Internet, 40% of home buyers said they also started their home search in print media.
We have focused our efforts towards publications we know work.
The Gold Coast Bulletin is still researched by prospective prestige properly buyers.